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That will get them verified on the app, and although verification is optional, women on Badoo now have the option to only chat with verified users.“No more catfishing,” Chong says, “which is a legitimate problem. Americans are far better acquainted with the portfolio of Match Inc.We want to make it even safer to meet someone online than in a bar.”London-headquartered Badoo was founded in 2006 by Andrey Andreev, and it is the industry's biggest player, but many U. (MTCH), which went public this year and includes Match.com, Ok Cupid, Tinder, How About We, Plentyof Fish, and 45 other sites.
In 2013, as the market for fast-action dating apps like Tinder was heating up, a different kind of app started getting some attention: Lulu, which allowed women to rate men on everything from their grooming habits to their sexual prowess.
Lulu was lumped in with dating apps, but it wasn’t a vehicle for finding a date—it was more like a dating-services app, a tool to use in conjunction with other dating apps.
for an undisclosed amount, and the rating system was swiftly dismantled. It now looks like any other Tinder imitation, where users flip through photos of potential matches.
Alexandra Chong, the former Lulu CEO, has promptly relocated to London and become president of Badoo.
Lulu will remain active for now, Badoo says, but Chong will be focusing on Badoo’s separate mobile app.