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It’s an urban blizzard tradition as hallowed as online take-away deliveries and weather tweets: each time a snowstorm rolls in, singles flock to dating sites to find a “blizzard buddy”.
Craigslist was overrun with classifieds seeking “blizzard fun”, “Juno blizzard girlfriends”, or more risqué variations of the same.
Dating site Zoosk logged 48 per cent more profile views and 71 per cent more first messages in New York than on a typical Tuesday.
Dating app The Grade had even more dramatic results: it saw nearly three-and-a-half times as much activity in the city on Monday as it had the week before.
While the worst of the storm appeared to bypass New York, other north-eastern areas of the US saw several feet of snowfall.